GMA Newsletter | A Look Back at 2025

A look back at 2025:
From collective ambition to market transformation

With 2025 soon to be in the rear view, we find ourselves at the midpoint of a pivotal decade for climate action. While the political forecast remains, shall we say, variable, and momentum on climate action has been tested, the organizations we partner with every day continue to champion ambitious voluntary decarbonization commitments.

This year’s progress proves what is possible when motivation is matched with action and grit. (Take a look at our year-end video, above, for some of the high points!) None of it would be possible without the active engagement of hundreds of stakeholders with our programs – thank you for being such a central part of this work.

Before we officially wrap up the year we wanted to highlight milestone developments across two GMA program areas: zero emission trucking and standards and guidance.

A year after launching GMA Trucking’s pilot RFP, we are on the cusp of finalizing contracts for our first procurement for zero emission trucking service attributes. This pilot has shown what’s possible when companies join forces, with demand aggregation and book and claim proving to be powerful levers for getting more zero emission trucks on the road. This effort now sets the stage for even larger procurements starting in 2026.

Among the standout achievements from this first-of-a-kind effort:

• It will result in the largest known deployment of heavy-duty EVs in Texas, and
• It channels catalytic investment to a zero-emissions technology start-up.

(If you missed our announcement of Nevoya as the winning carrier during New York Climate Week, see these video highlights.)

The procurement structure leverages innovative commercial terms, is designed to maximize truck utilization, and helps overcome current barriers to EV trucking. We’ll share more early next year when we announce the full RFP results. In the meantime, mark your calendars for our webinar on January 15 – your backstage pass to lessons learned and what’s coming next.

Companies have been clear – the GHG accounting and target setting standards must evolve to support credible, innovative scope 3 decarbonization. This year, the AIM Platform continued to lead the development of robust methods for companies to take action deep in their value chain and transparently report those efforts.

2025 also saw both the Science Based Targets Initiative (SBTi) and GHG Protocol (GHGP) recognize the importance of value chain mitigation. We applaud their commitment and continue working closely with both to ensure alignment and interoperability across frameworks.

Over 2025, the AIM Platform:

• Conducted pilot tests and public consultation on the AIM Platform Association Test and the Intervention Quality, Accounting and Reporting (QAR) Standard and Guidance,
• Released a draft Electricity Annex for stakeholder consultation, and
• Engaged over 40 leading organizations whose real-world testing is directly informing the tools to come.

This collective input will shape the complete AIM Platform Standard and Guidance we expect to publish in Q1 2026. Stay tuned – 2026 is going to be another big year for game-changing developments in the standards space.

In brief:

• Jim Giles featured multiple GMA programs in a recent Trellis article on the growing use of environmental attribute certificates.
• If you attended COP30, the SABA COP30 SAF platform remains open for purchases through the end of this year. The first several hundred purchases will have double the impact through a matching sponsorship courtesy of Airbus.
• Trellis highlighted the AIM Platform QAR pilot, which was also the subject of a webinar held earlier this fall. You can access a recording here.
• #ICYMI, a session-by-session video library from Green Markets Day 2025 can be accessed from our website.

With gratitude:

To our partners at Aspen Institute, C2ES, EDF, Gold Standard, RMI, and Smart Freight Centre – we deeply value the opportunity to work alongside you. We are in this together for as long as the need exists, and look to the new year with optimism, excitement, and resolve. And to everyone at GMA – thank you for the irreplaceable skill, commitment, and spirit of collaboration you bring to our work together. We are so fortunate to have each of you as part of this dream team.

Best wishes for a safe, healthy, and happy holiday season!
See you in 2026!