Results from the first-of-its-kind pilot procurement show that a market-based approach can effectively accelerate deep decarbonization in heavy-duty trucking.

Washington, D.C. – January 15, 2026

In a major milestone for electric freight, the Center for Green Market Activation (GMA), in collaboration with strategic partner Smart Freight Centre (SFC), announced the results of its groundbreaking pilot procurement that will enable the largest known deployment of Class 8 zero-emission trucks¹ and associated charging infrastructure in Texas. Leveraging corporate demand for decarbonized on-road shipping from first mover companies like Amazon, eBay, Etsy, Green Worldwide Shipping, and Meta, the program will support carrier Nevoya in deploying roughly 40 Class 8 battery electric trucks on a new all-electric Houston-Dallas route.

The trucks are expected to travel up to 7 million miles annually, reducing an estimated 60,000 metric tonnes of CO₂e, improving local air quality, and decreasing noise pollution. Through multiyear offtake agreements, participating companies will receive verified zero-emission trucking service attribute certificates as early as 2026, accelerating Nevoya’s fleet expansion and advancing decarbonization within heavy-duty transport.

“With this pilot procurement, GMA Trucking has shown how to translate market demand for zero-emission trucking services into scalable deployments,” said Kim Carnahan, CEO at GMA. “Through a competitive procurement process and advance purchase commitments from leading corporations, we’ve proven a replicable model to get urgently needed zero-emission trucks on the road. With contracts signed, we’re already planning for our next, even bigger procurement.”

While many shippers are committed to decarbonization, less than 1% of new heavy-duty vehicles in the United States are electric² and companies struggle to find available zero-emission services on their routes. As the first large-scale application of book and claim to zero-emission trucking, the GMA pilot procurement tackles current EV access barriers and will enable Nevoya to deploy new trucks where they deliver the strongest commercial and operational value.

Similar to programs like the Sustainable Aviation Buyers Alliance (SABA) and the Zero Emission Maritime Buyers Alliance (ZEMBA), the GMA approach decouples the environmental benefit of the zero-emission trucking service from its physical delivery, allowing the environmental attributes to be sold and tracked separately. GMA Trucking members who purchase the attributes can claim the associated greenhouse gas reductions while helping grow the market for decarbonized trucking services.

“We’re thrilled to partner with GMA and Nevoya on this procurement,” said Sam Brundrett, Environmental Lead at Etsy, Inc. “This is an opportunity for an all-electric carrier to scale in a new location at a faster rate than otherwise possible. With millions of Etsy items moving through Texas each year, strengthening shipping reliability while cutting emissions and improving air quality for local sellers and buyers is essential.”

GMA Trucking’s book and claim system is built to promote accuracy, transparency, and credibility across the zero-emission trucking ecosystem. As Nevoya operates its vehicles between Dallas and Houston, an independent, accredited auditor will verify the environmental attributes being generated. These verified attributes will then be recorded in a registry, where they can be transferred to and retired by participating GMA Trucking members.

Charging will be fully backed by renewable electricity in the form of Green-e Renewable Energy Certificates (RECs).

“The advanced market commitments from GMA Trucking members represent a transformative moment—they’re not just supporting this deployment; they’re catalyzing a new model for how zero-emission trucking can scale,” said Sami Khan, CEO at Nevoya. “Book and claim helps unlock the capital and operational certainty to deploy electric capacity where it makes the most commercial sense, while our AI-native platform ensures we’re maximizing both utilization and emissions impact. Launching the Dallas to Houston lane is proof that the next era of trucking—combining zero-emission capacity, intelligent orchestration, and relentless efficiency—is already here.”

The GMA Trucking buyers alliance, launched in 2023 to accelerate the decarbonization of heavy-duty trucking, has grown to include nearly a dozen pioneering companies across technology, consumer goods, food and beverage, and other sectors who are ready to support action to address road freight emissions. This pilot establishes a model for future collective procurement efforts, helping to expand the deployment of Class 8 zero-emission vehicles into new regions while creating economically viable pathways for companies to invest directly in heavy-duty freight decarbonization. GMA Trucking is developing a second procurement, in partnership with SFC, that will combine book and claim with direct procurement of physical low-carbon trucking services for even greater scale and impact.

“Combining book and claim with direct procurement connects corporate climate commitments to real-world action, real trucks, real infrastructure, and real emissions reductions,” said Christoph Wolff, CEO of Smart Freight Centre. “This approach creates a scalable, credible pathway for decarbonizing freight.”

Companies interested in participating in future procurements or exploring membership in GMA Trucking can email trucking@gmacenter.org to learn more. GMA will also host a webinar at noon ET on Thursday, January 15 to provide an overview of the pilot procurement, share lessons learned, and discuss the road ahead – find out more and register here.

¹ “Zero-emission trucks” refers to tailpipe emissions.

² BloombergNEF & Smart Freight Centre. (2025). Zero-Emission Commercial Vehicles Accelerating the Transition. https://assets.bbhub.io/professional/sites/24/Zero-Emission-Commercial-Vehicles-Factbook-2025.pdf

Media inquiries please contact: Alison Greene, Communications Manager, alison.greene@gmacenter.org.

About the Center for Green Market Activation

The Center for Green Market Activation (GMA) is a US-based, globally focused non-profit. Through innovative procurement approaches and collaborative alliances, GMA catalyzes and scales the uptake of low-carbon goods and services within carbon-intensive industries such as aviation, maritime, trucking, cement and concrete, and chemicals. With collective decades of experience in environmental markets and alternative fuels and materials, the GMA team works to standardize new, green markets and forges mutually beneficial partnerships between climate-focused companies, suppliers, and mission-aligned non-profit organizations to channel funding to critical climate technologies in pursuit of accelerated sectoral decarbonization.

About Nevoya

Nevoya is the next-generation electric trucking carrier transforming American logistics through AI-native operations and customer-centric excellence. The company’s proprietary TMS platform optimizes vehicle utilization, routes, and energy consumption—proving that zero-emissions trucking delivers superior economics and service reliability compared to traditional diesel operations. By prioritizing efficiency, innovation, and deep customer understanding, Nevoya is establishing the new standard for freight excellence while accelerating America’s transition to sustainable logistics. Learn more at nevoya.com.

About Smart Freight Centre

Smart Freight Centre (SFC) is a globally active non-profit organization driving climate action in the freight sector. Its mission is to mobilize the global logistics ecosystem — particularly its members and partners — to track and reduce greenhouse gas emissions. SFC works to accelerate emissions reductions in line with 1.5°C pathways, aiming for a zero-emission global logistics sector by 2050 or earlier. Along the I-10 corridor, SFC has convened a shipper–carrier consortium to test and accelerate battery-electric truck adoption. For more information visit www.smartfreightcentre.org

A look back at 2025:
From collective ambition to market transformation

With 2025 soon to be in the rear view, we find ourselves at the midpoint of a pivotal decade for climate action. While the political forecast remains, shall we say, variable, and momentum on climate action has been tested, the organizations we partner with every day continue to champion ambitious voluntary decarbonization commitments.

This year’s progress proves what is possible when motivation is matched with action and grit. (Take a look at our year-end video, above, for some of the high points!) None of it would be possible without the active engagement of hundreds of stakeholders with our programs – thank you for being such a central part of this work.

Before we officially wrap up the year we wanted to highlight milestone developments across two GMA program areas: zero emission trucking and standards and guidance.

A year after launching GMA Trucking’s pilot RFP, we are on the cusp of finalizing contracts for our first procurement for zero emission trucking service attributes. This pilot has shown what’s possible when companies join forces, with demand aggregation and book and claim proving to be powerful levers for getting more zero emission trucks on the road. This effort now sets the stage for even larger procurements starting in 2026.

Among the standout achievements from this first-of-a-kind effort:

• It will result in the largest known deployment of heavy-duty EVs in Texas, and
• It channels catalytic investment to a zero-emissions technology start-up.

(If you missed our announcement of Nevoya as the winning carrier during New York Climate Week, see these video highlights.)

The procurement structure leverages innovative commercial terms, is designed to maximize truck utilization, and helps overcome current barriers to EV trucking. We’ll share more early next year when we announce the full RFP results. In the meantime, mark your calendars for our webinar on January 15 – your backstage pass to lessons learned and what’s coming next.

Companies have been clear – the GHG accounting and target setting standards must evolve to support credible, innovative scope 3 decarbonization. This year, the AIM Platform continued to lead the development of robust methods for companies to take action deep in their value chain and transparently report those efforts.

2025 also saw both the Science Based Targets Initiative (SBTi) and GHG Protocol (GHGP) recognize the importance of value chain mitigation. We applaud their commitment and continue working closely with both to ensure alignment and interoperability across frameworks.

Over 2025, the AIM Platform:

• Conducted pilot tests and public consultation on the AIM Platform Association Test and the Intervention Quality, Accounting and Reporting (QAR) Standard and Guidance,
• Released a draft Electricity Annex for stakeholder consultation, and
• Engaged over 40 leading organizations whose real-world testing is directly informing the tools to come.

This collective input will shape the complete AIM Platform Standard and Guidance we expect to publish in Q1 2026. Stay tuned – 2026 is going to be another big year for game-changing developments in the standards space.

In brief:

• Jim Giles featured multiple GMA programs in a recent Trellis article on the growing use of environmental attribute certificates.
• If you attended COP30, the SABA COP30 SAF platform remains open for purchases through the end of this year. The first several hundred purchases will have double the impact through a matching sponsorship courtesy of Airbus.
• Trellis highlighted the AIM Platform QAR pilot, which was also the subject of a webinar held earlier this fall. You can access a recording here.
• #ICYMI, a session-by-session video library from Green Markets Day 2025 can be accessed from our website.

With gratitude:

To our partners at Aspen Institute, C2ES, EDF, Gold Standard, RMI, and Smart Freight Centre – we deeply value the opportunity to work alongside you. We are in this together for as long as the need exists, and look to the new year with optimism, excitement, and resolve. And to everyone at GMA – thank you for the irreplaceable skill, commitment, and spirit of collaboration you bring to our work together. We are so fortunate to have each of you as part of this dream team.

Best wishes for a safe, healthy, and happy holiday season!
See you in 2026!

Following the release of the second draft of the corporate net-zero standard V2 from SBTi on November 6th, 2025, GMA CEO Kim Carnahan shared her insights on what this update means for sector-level decarbonization efforts and programs that utilize book and claim, and where opportunities remain to refine the final draft to make it most useful and effective. GMA encourages stakeholders to engage with the public consultation period that ends December 8, 2025.

Kim’s original LinkedIn post is copied here, below.

“ICYMI: the next version of the DRAFT V2 Science Based Targets initiative Corporate Net Zero Standard is out.

It’s clearer, (somewhat) simpler, and takes many steps in the right direction.

It includes even more clarity (compared to the last draft) that indirect mitigation will count towards climate targets.

The First Public Consultation Feedback Report, also released today, shows why: ~80% of respondents supported counting indirect mitigation toward target achievement. Mandate sent.

I specifically like several adjustments they made to the indirect mitigation concept – now called “sector level actions.” The Advanced and Indirect Mitigation (AIM) Platform (www.aimplatform.org) supports this theory of change: even if a company lacks traceability or direct access to solutions, they still need to work to decarbonize the sectors that form the building blocks of their business.

Unfortunately, a few BIG holes remain in this otherwise gold star product.

Hole #1

– The draft appears to say that indirect mitigation can count towards some but not all scope 3 target types. I am perplexed as to why the clear mandate received would apply to some but not all target types.

– I get the current situation is complex with the overlapping GHG Protocol revision process. But one thing is not complex: Companies need the strongest and loudest signal possible to invest in critical decarb technologies now – and it is SBTi’s job to give that signal.

– GHG Protocol is policy agnostic and can provide the tools to meet any target. In fact, it has already convened a technical working group (I’m a proud member) to develop them.

Hole #2

Where is project-based accounting for indirect mitigation? I’m a huge proponent of product based, attributionally accounted EACs but some (very important) work requires project-based accounting. There needs to be a clear place for it in target achievement, or it simply won’t get done.

Hole #3

What about companies who already have V1 targets? I realize this standard will apply to future targets but we need a cover page (or similar) that clearly states that indirect mitigation will count, in all the same ways, to V1 targets.

And finally, with the overall complexity of the target setting approach outlined in this draft: I understand what SBTi is trying to engineer with this approach. I’m worried that logic will not equal effectiveness in this case, however. Companies need to be able to communicate these targets, clearly and succinctly – internally and externally. SBTi and all of us who support them will be more successful if companies can distill all the targets and sub-targets into the language we speak now – emission reductions.

All in all, huge progress. I very much believe we will get there in the final draft.”

See below for the online version of GMA’s Fall 2025 newsletter, distributed shortly after New York Climate Week. To receive future editions directly to your inbox, sign up through the form at the bottom of our homepage or email pr@gmacenter.org to be added to our mailing list. 

Above: a one-minute video recap of the 2nd Annual Green Markets Day at New York Climate Week 2025. 

Thinking about the state of voluntary climate action in the wake of this year’s New York Climate Week, we are reminded of Mark Twain’s famous quote: “Reports of my death are greatly exaggerated.” We at GMA were thrilled by the response to our second annual Green Markets Day – an exceptional afternoon of programming that welcomed more than 450 attendees and launched several new initiatives centered around this year’s theme, Signals That Move Markets (detailed below). The energy and excitement in the room was palpable – much appreciation to Lowercarbon Capital, RMI, and Smart Freight Centre for all of the valuable support and collaboration on this event.

With our team spread out across nearly four dozen events throughout the week, we were proud to add our voices and perspectives to accelerating efforts that activate demand, mobilize investment, and scale green fuels, technologies, and services. Looking out to the end of the year and into 2026, we carry that same determination and energy into tackling the toughest and highest impact decarbonization challenges. Thank you for being with us on this journey.

The GMA Team

Program Updates

Trucking

Nevoya Wins Pilot RFP: GMA Trucking, in strategic partnership with Smart Freight Centre, announced Nevoya as the winner of its pilot RFP live on stage at Green Markets Day 2025. This first-of-its-kind procurement will lead to the largest known single deployment of class 8 battery electric vehicles in the State of Texas and create a dedicated, all-electric shipping route between Dallas and Houston. Read more about it here and watch our latest video highlighting GMA Trucking’s pilot procurement. To learn more and get involved, email trucking@gmacenter.org.

Aviation

SABA COP30 SAFc Campaign Takes Flight: SABA introduced an innovative platform to help COP30 attendees cut flight emissions. With the SABA COP30 SAF platform, travelers to Belém can calculate and address their aviation-related emissions by purchasing high integrity SAF sourced from SkyNRG. You can purchase SAFc through the program here or join us for a webinar on October 22 to learn more. Register here.

SAFc Connect Ready for 2026 Volume Offtake: Introduced in May 2025, SAFc Connect is a market accelerating tool for SABA members to easily find and purchase SAF certificates. With 10 SAFc providers already on the platform, many with multiple different offers, SABA customers have streamlined access to a range of competitively priced SAFc options to choose from. If you are not yet on the platform, please email SAFcConnect@gmacenter.org to get started!

Cement & Concrete

Official Launch of SCoBA: GMA, along with our partners at RMI, announced the launch of the Sustainable Concrete Buyers Alliance (SCoBA), a first-of-its-kind group of leading organizations collaborating to speed the adoption of low-carbon cement and concrete. Coinciding with the launch was the release of an RFI for lower-carbon cement and concrete, a key milestone on the path to SCoBA’s pilot procurement planned for late 2025. To learn more, email info@buildscoba.org.

Chemicals

RFI for Low-Emission Ethylene: GMA and RMI announced an RFI for low-emission ethylene as part of our joint Low-Emission Chemicals program. We invite innovative producers to respond by Friday, November 7, 2025. For more information, click here.

AIM Platform

The AIM Platform is following an ambitious timeline to publish Version 1 of its Standard and Guidance in early 2026, including two recent milestones:

QAR Standard and Guidance: Designed to provide companies with reliable requirements and guidance on how to account for and report on qualified value chain interventions, the Intervention Quality, Accounting, and Reporting (QAR) Standard and Guidance is open for stakeholder feedback through November 21. If you’re interested in being a part of the public consultation or are otherwise curious to learn more, register for our upcoming webinar on Thursday, October 16.

Electricity Annex: Developed as a supplement to the Association Test and QAR Standard and Guidance, the AIM Platform just released a draft of the Electricity Annex for stakeholder comment. Companies with Scope 3 electricity emissions are encouraged to review and share feedback by December 5.

Maritime

Second Tender Approaching the Finish: The Zero Emission Maritime Buyers Alliance (ZEMBA) has been focused on its second tender process. Launched earlier this year, this tender is exclusively focused on e-fuels achieving greater than 90% reduction in emissions compared to fossil fuels. ZEMBA is now nearing the finish line, and the winner will be announced around the end of the year.

New Publications from Our Partners

• Corporates can play a catalytic role in driving systemic change through their procurement actions. RMI’s Catalytic Procurement report shows how purchasing power can unlock low-emission markets, scale breakthrough technologies, and leverage innovative market mechanisms across different sectors. Explore RMI’s resources here.
• Climate Week NYC saw the launch of Build Clean Now, a global campaign from the Industrial Transition Accelerator and Mission Possible Partnership, with a clear ambition: to accelerate, year-on-year, the financing and construction of clean industrial plants, building unstoppable momentum toward 800+ projects by 2030. Learn more here.

In the News / #ICYMI

• The launch of the Sustainable Concrete Buyer’s Alliance (SCoBA) was featured in CNBC’s Property Play, edie, BusinessGreen News, and others.

• SABA’s COP30 SAFc campaign was covered by SAF Magazine, BusinessGreen News, Quantum Commodity Intelligence, and more.

• The work of GMA Trucking was highlighted on the Volts podcast in a conversation recorded live at Green Markets Day.

• Quantum Commodity Intelligence reported on a webinar hosted by RMI and featuring GMA’s Andrew Alcorta discussing our work decarbonizing fertilizer.

  

  The GMA team was out in force for Green Markets Day 25 at New York Climate Week.

Upcoming Events

Sustainable Aviation Futures North America 2025 | October 14-16, 2025 | Houston

Andre de Fontaine will moderate a panel of high-level SAF stakeholders as part of the plenary session, “Is There an Acceptable Price for SAF? Price Discovery and Demand Signals.” Click here for more information.

Ammonia Energy Association Annual Conference | October 20-22, 2025 | Houston

Ash Khetpal will speak on the panel “Accelerating Adoption through Demand Aggregation and Financing Mechanisms.” Click here for more information.

VERGE hosted at Trellis Impact 2025 | October 28-30, 2025 | San Jose

GMA representatives will take part in multiple panels throughout the conference. Click here for more information.

AFCC Global Biobased Economy Conference & Exhibit | November 16-18, 2025 | Washington, DC

Andre de Fontaine will speak on the panel “Demystifying the Biggest Black Box in SAF: Monetizing Scope 3 Emissions.” Click here for more information.